Simply put, short message service marketing or SMS marketing needs to be given attention to by businesses because it can be an
effective way to reach consumer. Consider this: 95 percent of text messages
received by people are read. If compare that to the following read rates for
other social marketing outlets: 29 percent for users of Twitter tweets, 25
percent of emails, and a dismal 12 percent of Facebook posts.
People have a penchant for checking their phones
every time and every day. The mobile phone is probably the last thing people
set aside when they are about to sleep and the first thing they check when they
wake up.
According to the info-graphic an average person
checks their phone 150 times every day and has his or her phone at arm’s reach
14 hours every day.
Furthermore, soft solution says that SMS marketing campaigns
are opted out less than 5 percent of the time.
Marketing through
cellphones SMS are increasingly popular in the early 2000s in Europe and now in
email SMS service in Pakistan some parts of Asia when businesses started to
collect mobile phone numbers and send off wanted content.

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